In the never ending race to keep up with technology and consumer expectations, businesses are constantly evaluating how to take advantage of new technologies and gain a competitive edge. Not only do businesses need to turn out a constant parade of content but they need to meet a rising bar of customer needs including:

• Personalization as a must have, not a nice to have
• Connected consistency across all touch points
• Secure data exchange between brand and consumer

Now this might not be breaking news, but with the difficulty to achieve this, brands are more focused than ever on how to bring their DXP visions to life.