Facebook Launches Newsletter Platform Bulletin

Facebook has said it will not cut Bulletin creators’ revenue at launch and creators will be able to choose their own subscriber prices.

Facebook unveiled its newsletter product “Bulletin” on Tuesday, a standalone platform for free and paid articles and podcasts intending to compete with Substack.

CEO Mark Zuckerberg announced the platform, which is live on Bulletin.com, and introduced some of the writers the company recruited in a live room on Facebook.

Facebook struggles to compete in the growing trend of email newsletters, as renowned journalists and writers left media companies last year to do it alone.

The Substack self-publishing platform is a leader in helping writers sell email subscribers and has attracted journalists with cash advances. Other tech companies are also competing in the field, including Twitter, which acquired the Revue newsletter platform.

Facebook has said it will not cut Bulletin creators’ revenue at launch and creators will be able to choose their own subscription prices. He is launching the platform alongside several high-profile personalities and writers, including sports announcer Erin Andrews, writer Malcolm Gladwell and ‘Queer Eye star Tan France.

The social network has had a turbulent relationship with the information industry, which peaked in February after a clash with the Australian government over the media’s pay for content. After the conflict, Facebook pledged to invest $1 billion worldwide in the news industry over the next three years.

The company said the articles and podcasts will also be available on the Facebook news feed and Facebook news section.

“We created Bulletin on a separate website so creators can expand their audience in ways that don’t just rely on the Facebook platform,” the statement on the new website reads.

Facebook said it is being launched primarily with US manufacturers and is currently not accepting any new ones. But he said the Bulletin website is available worldwide and plans to add more international names after beta testing.

In April, Facebook announced it would pay $5 million to recruit local independent journalists for its new publishing platform.

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