According to the report, Apple experienced strong annual growth of 50%, reaching a third of the Shipments of Smartwatch by volume.
According to Counterpoint’s latest Global Smartwatch Model Tracker, global smartwatch broadcasts are up 35% year-on-year in the first quarter of 2021.
According to the report, Apple continued to lead the smartwatch market as demand for the new 6 model range grew by 50%. Apple’s market share grew by 3%.
Samsung also grew 27% year on year. The Samsung Galaxy Watch 3 and Galaxy Watch Active series are in higher demand. However, Samsung’s market share was below the market average and had a decline in market share, the report said. In terms of smartwatch OS platforms, Apple WatchOS has captured more than a third of the market thanks to the popularity of iPhone users.
However, this may change in the future due to the recent partnership between Google and Samsung announced at Google I / O last week. Google will integrate the Tizen OS with the Google Wear OS as it resembles the massive Android user base reach.
Sujeong Lim, the senior analyst at Counterpoint, said: “It is hoped that the new Google Wear platform will be available in the next generation of the Galaxy Watch series by the end of fall. It will be good for the companies involved battery life, as well as improving AI, the latest applications and services, and integration with Android smartphones, Samsung will also be better able to reach the wider Android smartphone user base. ” Acquisition of Fitbit will allow Google to improve the Wear platform with ‘fitness’ functions and integration services, to get ahead’.