Manage Multiple Social Media Accounts with These 5 Time-Saving Tools and Strategies

Social Media Accounts this may sound familiar to you, I regularly subscribe to all networks to compile new posts, see what’s happening on my streams, follow conversations and requests from followers, and virtually every other form of social media management.

I would like to share a little bit about how I made these changes and the best social media management tools and strategies I used to manage multiple social media accounts, whether you’re dealing with multiple business profiles or your own Personal branding in various locations.

The 5 best tools for Social Media Accounts

  1. Buffer Publish – Planning and publishing social media

My biggest time saver was using a social media management dashboard, where I could manage all of my social media profiles from one central location. At Buffer, our goal is to create a simple, clean, and intuitive tool to help.

Benefits:

  • Log in once to manage everything
  • You can perform multiple actions in one place: share, plan and analyze

Which networks it supports:

Facebook, Instagram, Twitter, LinkedIn, and Pinterest

  1. Buffer Analyze Рsocial media analysis and reporting

Buffer Analysis is our social media analysis and reporting tool for online brands that want to make better decisions about their social media strategy and measure their results without feeling overwhelmed.

Benefits:

  • Instagram story analysis
  • Publication of recommendations to maximize the engagement rate
  • Reports can be created with just two clicks

Which networks it supports:

Instagram company profiles, Facebook pages, and Twitter profiles.

  1. Buffer Reply – social media engagement and monitoring

With Buffer Reply, you can connect with your customers and the public on Facebook, Twitter, and Instagram in a simplified inbox. Going beyond public lists and specific keywords, you can also respond to private posts on Twitter and Facebook and comments from Facebook pages.

Benefits:

  • Monitor multiple social media lists in one place
  • Participate quickly in the ads you want

Which networks it supports:

Twitter, Facebook, and Instagram

  1. Nuzzle: post summaries of the people you follow

A great way to save time managing multiple social accounts is to reduce the number of times you need to visit each network individually. One tool here is to delete the most important social media messages from social media in your inbox.

Nuzzle connects to Twitter and Facebook to provide daily updates on the best stories from the people you follow.

(Maybe you follow a lot of people and don’t want to follow all of their posts. One trick is to create a fake Twitter account, just follow the people you want to follow and link the account to Nask.)

Benefits:

  • Never miss any important news or popular message
  • Monitor a group of selected profiles (people, brands, etc.)

Which networks it supports:

Twitter and Facebook

  1. Buzzsumo: Track social media shares for your content

If you manage social media, you need a tool that shows how your content is distributed.

Enter your main URL in Buzzsumo and see the results quickly and easily to check the content of your website. Buzzsumo provides the number of shares for each main post on your site, which summarizes data from Facebook, Linked In, Twitter, and Pinterest.

Benefits:

Enter a URL and get lots of results

  • See which articles are doing well across multiple channels without constantly monitoring multiple social channels

Which networks it supports:

Facebook, LinkedIn, Twitter, and Pinterest

The 5 best social media management strategies

  1. Add your social media profiles to a dashboard

The biggest help in managing multiple social media accounts is being able to access everything from one place.

Consider it an expense – you’ll save time if you can buy bread, orange juice, ice cream, and napkins at a supermarket instead of stopping at four different places.

  1. Create unique posts for any social media platform

Each social media platform is different.

Your audience on each platform expects different types of content from you. You may want to post a video on Facebook, a GIF on Twitter, and an infographic on Pinterest.

The strategies for creating the perfect caption also differ between platforms. For example, hashtags work better on Instagram than on Facebook; you can only use 140 characters for a tweet, but 700 for a LinkedIn post.

Buffer Publish allows you to create the perfect post for any social platform in one integrated experience.

Share social media posts with different content and captions for each of your social media profiles from one place. All in one.

  1. Plan the work in advance

Planning your content has some good things for you:

Save time by letting you group your social media updates at the same time and still share them at the best times of the day.

It helps to make sure you maintain a consistent posting schedule and when good content is posted later.

Each of the aforementioned social media management tools (Buffer, Hootsuite, Sprout Social, etc.) has a schedule.

The Buffer Rope system allows you to preset a series of ideal times and, at specific times, publish part of the content of your queue at any scheduled slot or time, regardless of the queue.

  1. Stay in touch with those involved in your messages

Responding to people engaged in your posts is an excellent social media strategy, made easier when you have access to all of these interactions in one place.

In Buffer Reply you can see who tweeted about your brand, commented on your messages, or sent you private messages.

You can then have a conversation and quickly respond to your follower.

  1. Compare your social media stats to a reference

A popular method of viewing social media stats is to grow them week after week. This is great in many cases. However, it can be a bit misleading at times. What if you had a great week with a series of unique events and happenings? This can hinder your analysis a bit in the weeks around you.

Creating a benchmark is a slightly easier way to measure performance week after week and after publication.

If you’re interested in more, SimplyMeasured offers a great overview of four different ways to find social media benchmarks:

  • Criteria of social leaders and influencers in your niche
  • Criteria for history and data
  • Specific criteria for your campaign and promotional objectives
  • Rules-based on the number of participants

Summary

We are lucky to have so many great tools and programs for managing social media accounts. When I think about the time I’ve spent on social media, I can see the hours I’ve saved by following just a few small strategies:

  • Use a social media dashboard so you can log in in one place
  • Schedule posts in advance to save time and keep content available
  • Use a social monitoring tool to track mentions and engage followers
  • Look for simple statistics that are meaningful and can be analyzed at a glance

Which social media tips were the most helpful? What are some of your most-used tools for managing multiple social media accounts? I’d love to hear from you in the comments!

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