The Increasing Importance of IT Strategy for Small Businesses

The Increasing Importance of IT Strategy for Small Businesses

The growing importance of IT strategy for small businesses

The strategy to grow your business is always a central element for any organization. As IT evolves, the components that can help it grow are exponential. To understand how and what to do, you need to plan an effective growth strategy. This is even more important for small businesses that want to make significant strides in the industry. On the other hand, small businesses need to be even more careful with how they use technology and think like big companies in their field.

What is an IT strategy?

An IT strategy is a comprehensive plan that describes how the organization will successfully use technology to meet IT and business requirements. It is also considered an element that can support and shape the overall business growth of an organization.

For small businesses, it’s even more important to focus on building an effective IT strategy that is fully aligned with the organization’s core goals. In small businesses, managers have the opportunity to experiment with their IT strategy to effectively understand what works best for them. Not having many levels of management, therefore, acts as a cover for smaller organizations, allowing them to make more impact when leveraging their IT strategy.

How can small businesses benefit from an effective IT strategy?

The growing importance of IT business strategies highlights the dramatic rise of technology as a vital element for business success. IT will be the first step towards establishing new business models, increasing productivity, and supporting interactions inside and outside the organization. It is also essential that the strategy takes into account all the requirements of the organization and its key stakeholders.

Some templates that will help you build a solid IT strategy are:

  • Develop a timeline and cost forecast for your IT strategy
  • A thorough understanding of the current structure and objectives
  • In-depth analysis of key IT strengths and weaknesses
  • Keep an eye on your resources that will help you define your IT strategy

What are the best practices for IT strategic planning?

The best practices to follow to effectively plan your IT strategies are:

Assess the company’s existing business strategy

The IT strategic plan must be effectively aligned with the organization’s business strategy. It should also have a clear roadmap that helps improve rewards and helps with effective interaction with customers and stakeholders. Small businesses can change their strategy by making small adjustments that will not greatly affect the current functioning of the organization.

Avoid delays in strategic plan development

While this is an essential part, strategic IT planning shouldn’t take long. There must be no delays in developing the strategic plan so that any possible loss of focus, relevance and currency decline can be eliminated. Small businesses have an advantage here, as approval and development is not time-consuming task for them; however, it all depends on the existing workload.

Ensure That Specific Metrics of Success Are Set

It is advised to keep different performance indicators to track the strategic planning process successfully. Therefore, measuring and reporting these KPIs is something that is recommended.

Some studies found that about 75, 76, and 80% of organizations engage in strategic IT planning, but these strategic IT plans are not implemented extensively. An Australian survey also found that the proportion claiming to undertake strategic IT planning ranged from 58% in large organizations to 29% in medium-sized organizations and 19% in small organizations.

Detailed Analysis of IT Strategy Planning

The process of aligning IT with the organization is ideally called strategic IT planning. A technology strategy plan describes the general technology-based business management procedures that an organization uses to run its business.

To build an effective IT strategy for a business, you must evaluate the company’s overall strategic planning. This will help the organization understand where IT business strategies can improve company operations.

This strategic planning will help evaluate the company’s technological resources and add a competitive edge to the company’s functioning. This formulation would include determining the company’s goals and objectives, vision, mission, and strategies.

Some might feel that curating a business strategy for small businesses is difficult and takes a tremendous amount of effort.  To help with this, there is an easy six-step process that smaller organizations can follow to ease the process of developing an IT strategy for their business.

The main steps to follow are:

  • Overview of the planning process
  • Align with the company’s long-term vision
  • Identify any possible gaps in the strategic IT process
  • Curate an ideal schedule and tech budget
  • Implement the strategic planning process
  • Evaluate the results of the process


Using business strategy technology effectively would directly affect the organization’s performance in the long run. IT strategies either make or break an organization if not done accurately. As a result, small businesses are in greater need of an ideal IT strategy that would assist them in making an impact in the market where they function. Citing this aspect, the company also stands in a position of competitive advantage within its industry also in turn alarming the business leaders to focus more on how they handle the impact.

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