Connecting Sales and Marketing for Revenue Acceleration: A CRO’s Guide

Today’s successful Chief Revenue Officers (CROs) know that to hit the numbers, you have to think beyond the numbers. Learn how to create a true competitive advantage in the eBook Connecting Sales and Marketing for Revenue Acceleration: A CRO’s Guide.

You’ll discover how to:

Unify data across business functions and use intelligent analytics to increase the quality and accuracy of forecasting efforts.
Increase lead quality, pipeline visibility and communication across marketing and sales functions.
Share the right coaching at the right time by understanding which sellers need help and what’s driving sales performance.
Create brand loyalty and nurture customer relationships through rich insights and personalised customer journeys across marketing and sales.

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